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he Rolling Stones take ‘guerilla marketing’ into their own hands to launch an innovative, global augmented reality gorilla hunt and an exclusive competition for the band’s GRRR! Greatest Hits collection.
Spanning five continents, 50 cities and 3000+ locations around the world, buildings including landmarks such as Big Ben in London, New York’s Empire State Building, Tokyo’s Skytree and the Sydney Opera House have been tagged with a variety of King Kong-style virtual 3D gorillas, modelled on the GRRR! album artwork, making this the biggest global augmented reality music campaign to date.
Over the last four weeks, fans all over the world have been invited to download the free uView app in preparation for the announcement of GRRR!
From today, you can use the app to find your nearest tagged location and to watch the stunning GRRR! artwork fully realised in 3D animation right before your eyes. You will also be treated to some exciting content and have the chance to enter an exclusive competition plus pre-order a copy of GRRR!
If you don’t live in or near a participating city you can still get involved. The GRRR! cover and The Rolling Stones famous tongue and lips logo have also been tagged to trigger 3D animations.
In order to enter the exclusive competition you must take photographs of the 3D Gorilla animations in action and share them via Twitter @RollingStones including #GRRR! in your Tweet, or alternatively email your photos to grrr@rollingstones.com
These photos will be posted on an interactive Fan Wall at rollingstones.com/grrr-home for all to see.
50 of the best entries from around the world will be chosen to win some fantastic prizes, including two very special top secret prizes to be revealed…
GRRR! will be released on 12th November 2012 for the world, excluding North America, and on the 13th November 2012 in North America.
For more info visit rollingstones.com/grrr-home/