Check out the interactive music video D&B star Sub Focus has created for his new release Out The Blue.
The new video allows the user to control the time, depth of field, light, colour and many other aspects of the video while it plays, even including the motion of Sub Focus himself.
The experience is a world first and allows the user to become a part of the traditional music video experience.
This level of interaction has never been possible before and shrugs off the old rules of how a music video has to be perceived by music fans.
This is just the beginning of new fangled music video technology that will get better. We tried it out and thought it was a bit like a naff 90s Magic Eye poster. Let us know what you think in the comments below.
The video is available to control and share: