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Blood Red Shoes guitarist and vocalist Laura-Mary Carter arm wrestles one of the UK’s most successful body builders in the stunning new music video for In Time To Voices, their brand new single out on Monday 27th August via V2/Co-Operative Music.
The Beauty and the Beast style arm-wrestling match held in a seedy backroom bar sees Laura-Mary flex her biceps to take on beefcake Craig Lee who sits firm at number 11 in the rankings of the most successful body builders in the UK. Laura-Mary gives it her best shot, then digs her heels in – to devastating effect.
Shot like a blockbuster by director Craig Murray, with practical effects by Sunita Parmer (Hobbit, Harry Potter, Charlie and the Chocolate Factory) and additional foley work from Adam Mendez (Slumdog Millionaire, Judge Dread, 127 Hours), Laura-Mary fights her way out of a male-dominated situation whilst drummer Steven Ansell cleans up the bets once his singer does the dirty work with a swift (and sore looking) high heel move.
Speaking on how this came to fruition, Ansell said: “We got in touch with an old friend of ours, Craig Murray, who we’ve known for years from the punk scene but never worked with before…. his first video for us is our favourite one to date! No surprise really as punk rockers always do it better.”
In Time To Voices is the third single and title track to be released from Blood Red Shoes’ critically-acclaimed album released earlier this year.
This rocking, upbeat track was written by Laura-Mary whilst Steven “popped out to the shops to buy more wine” and is the only Blood Red Shoes track to ever have a guitar solo.
The Brighton duo play the Main Stage at both Reading and Leeds Festivals this weekend which is nothing short of an honour for both of them.
Laura-Mary said: “Since we first played Reading and Leeds in 2007 we’ve seen stacks of hype bands come and go, appearing and disappearing overnight. Meanwhile, in that 5 years we’ve made 3 albums, played hundreds and hundreds of shows all over the world and have built a fan base the old school way. Getting to play the main stage this year is a teenage dream come true but more than that, we feel like we’ve earned it. We’ve earned our shot at playing to way more people than ever before. We are not gonna disappoint!”
In Time To Voices is out now. You can see the band live on their European tour in October with The Gaslight Anthem.
Blood Red Shoes also headline the Shepherds Bush Empire in London on January 22nd.
Tickets available now from gigsandtours.com/Event/BLOOD-RED-SHOES/O2-Shepherds-Bush-Empire/628150