Victoria Beckham: the most talked-about fashion designer at New York Fashion Week

Posted on 23 September 2012
By Jo Ching
  • Share:

Victoria Beckham was the most talked-about fashion designer on Twitter during New York Fashion Week.

The former Spice Girl gained over 57,000 new followers during the New York shows, and had over 17, 000 mentions on the social networking site.

The mother-of-four showed two collections during the week, her mainline Victoria Beckham range and her secondary Victoria, Victoria Beckham line.

Marc Jacobs was the second most mentioned New York designer but didn’t even come close to rivalling Beckham’s figure, with just over 8,800 mentions.

Hot on his heels in third place was Diane von Furstenberg (with approximately 8,600 mentions), followed by Alexander Wang in fourth place (with 6,700 mentions), Michael Kors in fifth place (with 6,200 mentions) and sixth place going to DKNY, which was mentioned over 5,900 times.

According to the social networking report conducted by New York-based analytics agency Whispr Group designer Rebecca Minkoff gained the second highest number of new followers after Victoria Beckham, with more than 30,000 people following her in the space of a week. Michael Kors was third highest in gaining new followers, attracting over 14,300 new fans. Ralph Lauren, Rachel Zoe and Marc Jacobs also saw an significant increase in their number of followers.

Victoria Beckham had a small runway show at the New York Public Library, the crowd included her dapper loooking husband David dressed in a full suit. Victoria launched her line debuting a 10-dress collection during New York Fashion Week at the famed Waldorf Astoria Hotel in the fall of 2008.

The Whispr Group dissected layers of Twitter algorithms to identify the most popular trends, designers and topics during the New York spring/summer 2013 shows.

The number of tweets using the #NYFW hashtag was double that of last year’s September shows – with most tweets coming from the US (72%), and the UK (5%).

According to the group’s findings, the most popular catwalk trends talked about on Twitter were white, leather and lace.