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The red carpet was rolled out in full style last night as influencers from across the UK gathered at the Hilton Hotel in Liverpool for The National Influencer Awards, a sold-out celebration of digital creativity, community impact, and online success.
The glittering ceremony brought together a wide mix of content creators whose platforms have grown into household names through consistent, engaging, and relatable content. Many of those in attendance began their journeys by sharing everyday interests, humour, lifestyle content, and personal passions—eventually building large audiences and turning content creation into full-time careers, with several now leaving traditional employment behind.
Tickets for the event sold out within days of release, with a waiting list quickly forming as anticipation built both locally and nationally. The atmosphere on the red carpet was described as electric, with Southport-based artist Kelly Bond performing live as guests arrived, alongside drinks served from ThinK Wine.
The awards, nominated and voted for by the public, featured 16 categories alongside a special recognition award, celebrating creators across entertainment, lifestyle, fitness, fashion, food, and more.
Winners on the night included:
- YouTuber – Millie T
- Podcast – We Need To Talk (Paul Brunson)
- Skincare – Millie Mae
- Hair & Makeup – Issy Oakley
- Family – The Fishers
- Fitness – Sam McCarthy
- Comedy – Daniella Stockley
- Inspirational – Daud Butt
- Food & Nutrition – Yinrun Huang
- Fashion – Kellise Caddice
- Home & Interior – Ellie & Lloyd
- Entrepreneurial – Morgan Bold
- Pet – Peanut and Pablo
- Heart of Gold – Becki Jones
- Rising Star – Lilly Moffatt
- Best Charity – Faye Winter x Guide Dogs
- Special Recognition – The Azaylia Foundation
The ceremony was hosted by Leanne Campbell and Dylan Evans, with a lively audience of influencers, celebrities, and industry guests enjoying a formal dinner before the awards presentation.
Organiser Katherine Jones highlighted the importance of recognising creators who use their platforms positively, noting the role social media plays in building communities, careers, and meaningful impact when used with purpose.
Following the ceremony, guests continued the celebrations with live performances from events vocalist Abby V Vox and The Voice finalist Rain Castillo, before heading to The Daffodil for the official after-party, where the celebrations continued late into the night.