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Liverpool-based Think will bring brand strategy and innovation team The Future Laboratory, to the city as part of the forthcoming Global Entrepreneurship Congress.
Founded in 2001 with two promises, to innovate and inspire, The Future Laboratory’s visit in March will become the company’s first activity in Liverpool.
They will be hosting an official event at the first ever global Festival of Entrepreneurship which runs alongside the highly-prestigious Congress (March 12-16, 2012).
Phil Nixon, Agency Director, Think said: “We have worked with The Future Laboratory for some years and their insight into behavioural trends across business and consumer sectors is truly unique.’
“This will be The Future Laboratory’s first ever briefing in Liverpool and I’m proud to say it is being powered by Think. We anticipate demand to be high for tickets, as a stand-out event on the festival calendar. Anyone who works with, or for a brand needs to be represented.”
Martin Raymond, one of The Future Laboratory’s founders will give two trend briefings on Friday 16th March – the first, Betapreneurial Futures, which will focus on entrepreneurialism in a digital landscape and the second, Consumer Futures, will map out the needs and behaviours of consumers.
Martin said: “A decade ago, when we established The Future Laboratory, Liverpool featured in our top ten creative and culture hubs to watch for the 21st century. Quite a few brands pushed back on this at the time. Happily, Liverpool has proved them wrong.
“Liverpool’s art, culture, media and innovation scene is already beginning to make waves; so much so we’ve added it to our list of key cities we now do regular trend and innovation briefings in.
“Others include New York, London, Melbourne, Stockholm and Sydney; all cities that share a common theme and hunger for newness, innovation, change, challenge and diversity. Key ‘attributes’ to find in cities that will thrive over the coming decade of turbulence and uncertainty.”
Max Steinberg, Chief Executive of Liverpool Vision, said: “This will be one of the highlights of our global Festival of Entrepreneurship and I am delighted that a company of their calibre has chosen Liverpool.
“They and all those holding events as part of the Festival and those coming to the Global
Entrepreneurship Congress will find here a city ready to listen, willing to learn and city committed to fostering the spirit of enterprise and innovation.”