Creative Review New Music
Fresh on the back of the success of his recently released debut EP LOST, which has been garnering strong support and critical acclaim since its release, adding to the over 3 million plays already under his belt, and with his latest collaboration with revered UK producer Juls (Kojey Radical, GoldLink, Mr Eazi, Ms Banks) titled ‘Mmayewa’ starting to heat up with over 300,000 streams in two weeks, Ghanaian artist, songwriter and musician TWITCH 4EVA is excited to reveal the music video for one of the standout tracks from his EP titled ‘CHASKELE’.
Produced by East London musician Rayf (Kwollem, Kwesi Arthur, PBGR), ‘Chaskele’ sees Twitch 4EVA in fine form once again, as he brings his genre bending ‘Coastal Music’ fusion sound, driven by his lush R&B, pop and afrobeats sensibilities, to the forefront. Twitch 4EVA’s excellent vocal prowess, captivating singing style and delivery, and honest songwriting, as can be heard throughout ‘Chaskele’, continues to set himself apart as one of the best new artists crossing over from West Africa into the global music landscape, and certainly one to watch for 2021.
The cinematic and emotive music video for ‘Chaskele’ sees Twitch 4EVA collaborating with burgeoning video director Andy Madjitey to offer a compelling tale of black love and heartbreak, driven by stunning cinematography and landscapes – from its veiled homage to Black Panther, to how the visuals beautifully capture the Aburi Botanical Gardens in the coastal city of Tema in Ghana, to the contrasting colours throughout the story, the ‘Chaskele’ visuals rely on symbolism to show us how love and relationships can be an emotional roller coaster.
Speaking about the inspiration for ‘Chaskele’, Twitch 4EVA says, “With this ‘Chaskele’ track, I wanted to be more open about my love life – I really loved this girl and thought it was true love, but apparently she was just in for fun. I was heartbroken, and for someone who finds it difficult to express his feelings, I really let out my emotions on this song. I kept asking myself when this pain in my heart would end and I believe this track was the only way I could describe my hurt since I couldn’t show it physically. It’s a piece of me and how I really felt at that time, because I was really in love with this person and never wanted to lose her, but it is what it is”.