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Today, global artist Raye releases the official video for ‘Joy’, her latest euphoric single featuring her sisters and fellow artists Amma and Absolutely.
For the video, the three sisters took to the streets of London in a van they named the ‘Joymobile’, surprising passersby with sunflowers and capturing their reactions as they brought a little unexpected happiness to the capital. Clips from the shoot went viral across TikTok and Instagram last month, building anticipation for the full video.
‘Joy’ arrives following months of standout live performances and is the latest single from Raye’s UK No.1 album This Music May Contain Hope. The gospel-infused, disco-tinged track has become one of the defining moments of Raye’s live show, with Amma and Absolutely each taking their own verse.
At the end of August, Raye brought her sisters on stage to perform ‘Joy.’ during her headline performance at Reading Festival. The trio also performed the song together throughout RAYE’s sold-out This Tour May Contain New Music, while the track has been added straight to playlists at both BBC Radio 1 and BBC Radio 2.
‘Joy.’ is a celebration of finding light after darkness — a life-affirming reminder that brighter days can come. Blending soulful pop, R&B, gospel and a disco groove, the song captures the spirit of This Music May Contain Hope: hope not as naïve optimism, but as something hard-earned, fragile and ultimately transformative.
Rolling Stone UK described ‘Joy’ as “euphoric disco”, while The Guardian called it “a vibrant celebration of happiness.”
Watch the video for ‘Joy’ now.