Doja Cat releases longform version of Vevo Official Live Performances exclusively on The Roku Channel

Posted on 10 February 2022
By Khyle Deen
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Vevo, the world’s leading music video network, will exclusively release Doja Cat’s Official Live Performance series on The Roku Channel.

The longform video, Planet Her, featuring Doja’s longform version of her performances “Ain’t Shit,” “Need To Know” and “Love To Dream” will live on The Roku Channel exclusively from Saturday, February 5th to Sunday, February 6th, where the video can be watched on-demand through Music on The Roku Channel.

Vevo first launched its interactive app on the Roku platform in 2013, providing free, 24/7 access to Vevo’s large library of premium music videos, live performances, and original Vevo series. More recently, Roku users have the ability to tune into various genre-specific or decades-dedicated music video channels on The Roku Channel for a viewing experience that every type of music fan can enjoy. The full Vevo lineup on The Roku Channel in the U.S. currently includes: Vevo Pop, Vevo R&B, Vevo Hip Hop, Vevo Reggaeton & Trap, Vevo Country, Vevo Latino, Vevo ‘70s, Vevo ‘80s, Vevo ‘90s and Vevo 2K.

Official Live Performances are the flagship original content for Vevo, working with the biggest names in music – they are the result of close creative collaboration with artists and their teams, resulting in a series of very special exclusive performances. Specifically tailored creatives meant to fit the vision of each individual artist chosen, these performances connect artists with their global audience of fans adding to their visual library.

Doja Cat previously worked with Vevo when she was named a Vevo LIFT artist in 2020, releasing exclusive performances of “Say So” and “Streets,” as well as a short film, “The Tale of Becoming Doja Cat.” For Doja Cat’s Official Live Performances, Vevo and Doja worked closely together to build upon the themes on Planet Her: futurism, femininity and surrealism, all while showcasing her power and strength as a performer. Shot in California, “ Need To Know” sees Doja Cat clad in all black, emerging from the side of a cliff while covered in shadow. Slinking out into the dusk as she sings, she commands shining golden orbs with her every move, in complete control of all things surrounding Planet Her.

The longform version of Doja Cat’s Official Live Performances will be widely available across the rest of the Vevo network beginning Monday, February 7th.

ABOUT VEVO: Vevo is the world’s leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.

Vevo has consistently evolved over the past decade to lead within today’s ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 26B views across television, desktop and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them.

Vevo is available on YouTube, Samsung, Samsung TV Plus, Amazon Fire TV, Amazon Echo Show, PlutoTV, Apple TV, Roku, Comcast (Xfinity X1 and Xfinity Flex), VIZIO, Sky (NowTV and SkyQ), Foxxum, XITE, NetRange, Redbox, T-Mobile Play, Virgin Media, Xumo, Telstra, Foxtel, Fetch, Rogers, Shaw, Local Now, Google TV, Android TV and Vewd.