Creative Review New Music
Introducing North London alternative Pop/R&B singer and songwriter, and BRIT School alumni Brook Baili, as she reveals her exciting new single titled ‘Louder’ and its accompanying music video, premiered via Clash Magazine, which is taken from her forthcoming debut EP Phases, scheduled for release in September via Mainframe Music.
Written by Brook and produced by SAMPL, whose previous production credits include working with Skepta, Shystie and Ms Banks, among others, ‘Louder’ is a moody and sultry bass-driven R&B offering, backed by lush horn arrangements and ethereal synths, over which Brook showcases her undeniable voice, and uses her powerful storytelling abilities to paint a cautionary picture of addiction.
For the visuals to accompany ‘Louder’, Brook has collaborated with Olan Collardy (Jacob Banks, Angel, Raheem Bakare) to bring the captivating record further to life. Inspired by 90’s style Hype Williams videos, the ‘Louder’ visuals do well to tell its own story of amazing chemistry between Brook and her leading man, almost as a clear juxtaposition to the original theme of the record itself.
According to Brook Baili, “the song ‘Louder’ was inspired by a remarkably sensual moment in time I shared with someone. We experienced what I would call spiritual chemistry and I felt the highest euphoria that lingered for days; I was literally walking on air, spaced out on the biggest rush of endorphins. If that moment were my last second on earth, I would have lived and died a moment of pure bliss”.
“The idea of ‘Louder’ is to evoke that euphoric high, and it is about having a strong desire to chase it over and over again no matter the consequence. We can all get so consumed by pleasure and the release of endorphins sometimes, that we become addicts chasing the next high and the addiction gets louder and louder until all common sense falls out of the window and all we hear is our own desire for more”.
Originally from Yorkshire, Brook Baili moved to North London as a child, and the city has played a formative role in helping her create her own unique blend of alternative Pop/R&B music, held together by her compelling songwriting. Her time at the renowned BRIT School helped develop her style, while collaborations with the likes of Takura (Chase N Status), The Arcade (Kendrick Lamar, Maroon 5) and Luke Reid (Drake, Tinie Tempah), have honed her skills even further.
Speaking about how she would describe her music, Brook says, “it highlights the good, bad and ugly parts of life. I believe we all hide the parts of ourselves that make us human so I try to understand the best and worst parts of myself so that others can feel free to do the same. I live in the moment therefore naturally I screw up but I learn then move on and that’s what my music is about. Embracing duality of the physical experience”.
Tweets by BrookBaili