Zara Larsson announced as final Vevo LIFT act of 2016

Posted on 29 September 2016
By Khyle Deen
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Vevo announce Zara Larsson as the latest act to feature in their LIFT series, joining the lineup for the annual Halloween celebration alongside 2016’s LIFT acts Jack Garratt, Aurora, Blossoms and Izzy Bizu. This year’s Vevo Halloween will take place at Bramley-Moore Dock, Liverpool on Saturday 29th October.

For eight weeks from October, will share exclusive new content from Zara Larsson, including live performances and behind-the-scenes footage, showcasing the extraordinary star quality that has seen the budding performer mesmerise audiences across the world in 2016.

In the past 12 months, Zara Larsson has achieved a monumental level of success that most 18-year-olds could only dream of. Her platinum-selling duet with MNEK, ‘Never Forget You’ proved a massive success on both sides of the pond, while her Tinie Tempah-collaboration ‘Girls Like’ and ‘This One’s For You’ with David Guetta (the official UEFA 2016 anthem) were also chart smashes. She was MTV VMA nominated for ‘Best New Artist’ and ranked #4 in MTV’s Hottest in the UK, and then there’s the small matter of supporting Beyoncé on both Wembley Stadium dates of her Formation World Tour.

Hailed ‘the queen of the charts’ by The Guardian back in April, Larsson’s commercial success has been truly staggering. To date, her debut single ‘Lush Life’ has amassed over 470 million global Spotify streams, reaching #3 in the UK with a cool one million sales. Achieving a string of international accolades along the way, ‘Lush Life’ has firmly paved the way for superstardom for Larsson, whose follow-up single ‘Ain’t My Fault’ is out now on Black Butter Records.

Vevo has been championing Larsson from the start, naming her one of 2015’s Vevo dscvr acts long before her chart ascent; the starlet’s transition to a Vevo LIFT artist celebrates her rise through the music video platform, from official videos, to original content. Vevo’s LIFT programme launched five years ago as a way of celebrating new talent, and introducing emerging artists to a bigger audience. Each LIFT cycle spends a period of time painting a detailed portrait of its act so listeners and viewers get a fuller immersion into the artist’s musical impact and cultural breadth. Through exclusive interviews, behind-the scenes footage, video premieres, and intimate live shows – all exclusive to the Vevo platform. Vevo LIFT has featured some of the biggest acts in the world including Bastille, Sam Smith, Years & Years, James Bay and Wolf Alice, giving fans access to the artists’ influences, stories and exclusive content before any other platform.