Megan Fox is the face of new Avon fragrance Instinct

Posted on 23 August 2013
By Jo Ching
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Transformers actress Megan Fox is the face of new Avon fragrance Instinct.

The Passion Play actress has also fronted Armani fragrance and beauty campaigns.

Megan said: “When Avon approached me to be the face of Instinct, I was thrilled about the opportunity to represent these fragrances. I’m so excited to be a part of this brand I’ve always loved and respected.”

Instinct, which launches in mid-September, will be priced at £15 for a 50ml eau de parfum.

Milla Jovovich, Christy Turlington, Olivia Wilde and Reese Witherspoon have all fronted Avon campaigns in the past.

“When we developed Avon Instinct, we were looking for someone who could portray the essence of a wildly alluring fragrance,” said Laura Clarke, Avon’s European fragrance brand manager. “No one evokes magnetic attraction better than Megan – men and women alike see her as a bold, captivating beauty. She’s the perfect face for a scent that’s intensely alluring.”

On feeling the Instinct fragrance evokes, Meqan said: “There’s something very primal about it. It’s about letting go of your inhibitions and really experiencing yourself.”

Ding dong. Avon calling. I’d like to see the other version of this advert with Megan trying to flog her scent door to door, dressed in an Avon uniform.