Creative Review New Music
The Regeneration Celebration is a free, community focused, music-led initiative that celebrates 50 years of Jamaican Independence and British Jamaican culture all in the name of Jamaica’s most famous son Bob Marley.
The free, all ages, family-friendly, socially aware event brings music and the arts directly to the people of Bob Marley Way in Lambeth, South London and will be attended by Bob’s daughter Cedella Marley.
This social regeneration project is backed by the relaxation drink Marley’s Mellow Mood working alongside innovative music organisation Small Green Shoots.
The Regeneration Celebration is a free, community focused, music-led initiative that celebrates 50 years of Jamaican Independence and British Jamaican culture all in the name Jamaica’s most famous son, Bob Marley.
Cedella Marley said: “We are delighted about the Bob Marley Way celebrations on July 29th. Dad enjoyed many happy times in South London, so I’m pleased Marley’s Mellow Mood is working with this community to create an event that will both entertain and leave a legacy. I’m especially excited that our charitable platform 1Love.Org will be on-site to share news on its on-going mission to promote youth, planet and peace.”
Fusing a mixture of contemporary and heritage music, the Regeneration Celebration will feature a diverse programme of Jamaican and urban music acts, including commercially successful artists and DJs, as well as local and up-and-coming performers.
The music programme will be supported by a range of workshops, live arts and spoken-word from local and national community organizations. The Regeneration Celebration will create an opportunity for local residents to celebrate their heritage and community, have direct access to a variety of art forms and community groups and strengthen community pride.
Social regeneration will be driven by the shared values of Marley’s Mellow Mood and 1Love.Org – youth, planet, peace. The Regeneration Celebration team will liaise with local residents and work with a variety of local and national dance, performance and arts groups, alongside regional community groups and businesses. The event will also provide further opportunities for the community by offering a selection of paid, voluntary and work experience roles to local residents, who are looking to gain experience in live events and project management. Youth workshops will take place across the day that will continue after the event and there will be a donation to the local community centre instead of site fees for local traders attending the event
This family-friendly event is aimed at audiences of all ages, encouraging participation from all generations of the community and will feature two music stages, an arts village, children’s area, food and beverage market (no alcohol will be sold) and a film tent in association with Universal Pictures. It will leave a lasting legacy in the area, not only in spirit but also in a physical form – such as a new street sign for Bob Marley Way.
Claire Davies, Event Manager at Small Green Shoots said: “Benefiting communities is at the heart of our organisation and we work hard to leave a lasting legacy with each of our events and projects. Without the support of Marley’s Mellow Mood we would not be able to put on an event such as this. Together we are creating an event that is not only a fantastic celebration of Jamaican culture, but also gives back to the local community of Bob Marley Way.”
Live music will be hosted on the day by Ras Kwame with Orange Hill:
Very Special Guest Headliner
Soul II Soul Sound System
Trojan Sound System
White Powder Gold
Regeneration Celebration – Bob Marley Way – London
Sunday 29th July 2012
13:00 – 18:00
Area surrounding Bob Marley Way, Brixton, South London, SE24
Tickets: Free to residents and available to the public via facebook.com/marleysmellowmood and twitter: @mellowmooduk