New Look hopes Kelly Brook’s AW13 range will keep sales boosted

Posted on 27 September 2013
By Michelle Gondry
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Kelly Brook’s new autumn winter ‘13 range for New Look has been revealed, with the model sporting the collection herself, and features some of Autumn’s hottest trends.

The 33 year old’s previous collections for the high street chain have flown off the shelves but her latest looks have taken a different direction.

Well-known for her penchant for vintage style and retro silhouettes, her new collection includes edgier pieces with metallics and leather.

In a trading update earlier this year, New Look said it had seen a strong start to the second quarter with a higher proportion of full-price sales and a reduced number of markdowns.

Like other fashion retailers, it suffered as a result of cold temperatures in the spring, so will be hoping sales continue to grow with the launch of their autumn winter collection.

The group saw overall like-for-like sales up by only 0.3 per cent in the first quarter but the chain was held back by the lower than expected performance of its French Mim brand.

New Look’s online takings increased by an impressive 78.7 per cent, which was aided by the success of its click-and-collect service.

While its clothes are endorsed by Kelly Brook, and with the launch of the new AW13 collection, Chief Executive Officer at New Look Anders Kristiansen has revealed that there are no plans for any major celebrity collaborations in the future.

The group has more than 1,100 stores worldwide including around 600 in the UK, with further international expansion planned in India and China, and has more than 2.5 million visits a week to its website.

New Look recently announced annual profits of £3.1 million as opposed to losses of £54.5 million in the previous year, while refurbishing many of its stores.