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For the fashion-curious among us there is no more glorious a search term than ‘street style’.
Currently topping a Pinterest street-style chart is Stockholm and never has bobble-hat hair ever looked quite so chic.
Ladies and Gents of Stockholm do the basics well. Tailoring, denim, and knitwear are all the ingredients needed to pull off an effortless, casual style that can be carried from bedroom to boardroom without a blink of a bleary eye.
Statement heels feature heavily in day wear, often as an added value piece to liven up the androgynous cigarette pants and white shirt look. Yet popular accessories are muted in tone or simply monochrome for those forced to obey office dress-code rules.
When the day is done, Couture steps boldly into the night. Tailored bomber jackets with full skirts, colour-block palazzo pants and a penchant for bare legs, even in the depths of a Scandinavian Winter, firmly crowns the Swedish as fearless trend-setters. The seasons have a huge influence on fashion in this part of the world and when winter really kicks in, the fur comes out. Still a worldwide topic of conversation, the wearing of real fur almost always sparks a debate.
Researching Stockholm bloggers and fashion commentators we discovered a reassuring rise in faux fur sales which is a positive step towards animal safety and conservation.
Stockholm women aren’t highly polished or stick thin. They wear their predominantly blonde locks long and in simple styles. Make-up trends follow the same theme with nude lips, black lined lashes and au naturel freckles complementing even the brashest of ensembles.
Stockholm street style is a huge contradiction of toned down chic and catwalk couture. No other city is capable of owning this unique blend. And no other city would likely dare to challenge the feisty Swedish fashionistas for their crown.