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Lucy Watson first burst onto our screens as probably the most honest and straight talking cast member of popular reality show Made in Chelsea.
Her unimpressed facial expressions and quick one liners snagged her quite the fan base, which has since enabled her to create her own business empire.
Creature is a jewellery line launched by Lucy earlier this year, combining her love of animals and fashion.
Inspired completely by Watson’s love of all living things, the line is subtle, delicate and simple – but with added ferocity (see the tiger teeth necklace and you’ll know what we mean).
Not only is the collection affordable and high quality, but it supports a cause that Lucy is truly passionate about, fighting against animal cruelty.
The reality TV princess has recently posed naked for PETA campaign, and it seemed only natural that the next step be creating her own business that could expose the issues that she is so invested in, whilst keeping things fun.
Like Lucy herself, the collection of jewellery embodies the height of sophistication with a playful edge, featuring a butterfly ear cuff, gold frog foot earrings and snake fang rings.
She states – ‘I wanted to invest my time into a brand that I truly believed in. It was really important for me to feel passionately about this project, as I am committed to making it a successful range, that I will endeavour to work on for the foreseeable future.’
Prices range between £40-£150 and all pieces are made out of either sterling silver or gold plate.