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Earlier this week, Soho Rezanejad premiered her new single and video for the single ‘Greed Wears A Disarming Face’ with The FADER.
The track is the first to be released from her debut album ‘Six Archetypes’, which is due out 19th January 2018 via Silicone Records.
Speaking about the new single, The FADER said ““Greed Wears a Disarming Face” is a slow-build synth epic, with a video which cuts from surreal moments, to shots of her striding purposefully past concrete architecture. Anchoring it all is the forceful drama of her voice, climaxing in an intense chant of the song’s title and a belting final line which rings out with hope: “Show love its priority.””
The single marks the first in a series of videos, which will be themed around a different Archetype from the record. Speaking about the concept, Soho says ““The first passage in the video relates to the record’s overarching narrative and title, Six Archetypes. Apple seeds rest in my hand while I sleep, searching for my mother in a dream — a reference to the orphan complex that Carl Jung writes about. He thought that children orphan themselves by abandoning their heritage for the pursuit of a particular quest, one which in no way fits their parents’ or caretakers’ expectations. In a different sense, one can become orphaned from society. An idea or ideology can become so common that the mass establishes a system of expectations: one person’s idea becomes the people’s image. So what choice do we have other than to be orphans? I am drawn to this archetype because it possesses qualities shared by all visionaries of the world. Inasmuch as the orphan relates to being alone, it’s also about the obsession for breaking and challenging systems.”
To follow the series of videos head over to https://www.siliconerecords.net/