October Drift share video for Oh The Silence

Posted on 23 February 2020
By Khyle Deen
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October Drift have shared the video for their new single, ‘Oh the Silence’, the latest track to be taken from their debut album, Forever Whatever, out now via Physical Education Records.

The video is powerfully intense and intimate, with a continuous shot of singer Kiran running along an abandoned runway accompanying the track, highlighting its vital energy and emotion. It premiered with CLASH, who said: “direct and affecting, it drills home the band’s emotive lyricism, and their nuanced songwriting.”

“Again we were thrown out of our comfort zone by making our own video”, explains Kiran. “We got hold of an electric hoverboard thing and headed up to an airfield at the crack of dawn. I tried to master the hoverboard while following Dan filming out the back of the van. After about 10 failed takes, never making it through the track without falling off the hoverboard, we tried a take just running after the van. This was the result.”

The track is the latest to be taken from their newly released debut album, Forever Whatever. Opening with the powerfully fragile ‘Losing My Touch’, an ode to optimism in the face of inadequacy, the album explores themes of loneliness, fear and ultimate positivity over ten tracks of sonic exploration and emotional catharsis.

From the brooding ‘Cherry Red’, a stark contrast of spacious ambience and affronting walls of sound, the album moves through the driving, lyrically elegiac and vastly textured ‘Just Got Caught’ into the beautifully melodic and infectious ‘Milky Blue’, with evocative vocals set against a surging, reverb-drenched soundtrack.

A juxtaposition of calm and chaos, the album’s title track ‘Forever Whatever’ combines volatility with hushed verses, a meditation on emotion that moulds faults and fears into positivity, before closing track ‘The Past’ provides a euphoric conclusion, with an intensely layered sonic landscape highlighting an infectious mantra of hope.

Formed from the fruits of a solid foundation built over years of touring and writing, Forever Whatever cements the band’s place as an important new presence, with their heavy, pop-inflected rock delivering a rejuvenating injection of fresh blood to the genre.

One of the most electrifying, charismatic and formidable live acts of the past two years, they have appeared at festivals including Glastonbury’s John Peel stage, Reading & Leeds and The Great Escape, as well as a major European tour with Editors in 2018 and a slot at Liverpool’s Sound City.