Creative Review New Music
Pioneering French electronic outfit KCPK unveil the visuals for their new single ‘The End’ directed by Loïc Andrieu and produced by Soldats. The epic electro dark-wave track is taken from the group recently released EP ‘Critics’, released via [PIAS].
Premiering on Nowness, the cinematic video captures a teenage girl’s worst nightmare. This odd journey through adolescent angst bathed in underlying sexual tension, depicts the inevitable end of youth and purity. Throughout the compelling visuals, former Luc Besson’s Steadicam operator Andrieu and DoP Nicolas Loir (Woodkid, Ghostpoet, Snoop Dogg) explore the craft of cinematic storytelling, catching fragments of the tormented student’s incubus as she struggles between a torn relationship with her mother and an unreciprocated romantic obsession. A timeless echo to the transition into adulthood, the video pays utmost regard to the 90s coming of age movies with its use of props, fashion design and art direction details, with live action imaginary drenched in visual effects created by VFX artist David Danesi, known for his work in Jackie and The Artist.
“It’s a coming of age snapshot. At this stage, the rules get rewritten. Your eyes open to what lies beyond family and school. It is the first time you’re seeing yourself in the world, but emotional reactions overwhelm your ability to understand and cope. This is the end of innocence,” explains Andrieu talking about the video.
KCPK have been making their mark on the French electronic circuit over the past few years as incubators of the Rémoise scene with the likes of Yuksek, Brodinsky and The Shoes. The multi-faceted band have worked with the likes of Woodkid, The Chemical Brothers and Two Door Cinema Club, created PANIK, a night club which has hosted the likes of Groove Armada, Laurent Garnier and Amon Tobin. Born from the creative minds of Alexandre Brovelli, Fabrice Brovelli and Christophe Caurret, KCPK are known for their work in advertising as creative directors of BETC. It was this fertile environment which led the band to powerful visual collaborations. Last year’s single ‘Who Wants It’, featuring rapper STS was chosen as the backing for Louis De Caunes’ video for Yves Saint Laurent’s ‘Black Opium’ digital campaign. Accompanied by stunning cinematic visuals from acclaimed rising director Nicolas Davenel, premiered on Dazed and featured on The Creator’s Project among others, the video was nominated for ‘Best International Urban Video’ at the UK Music Video Awards.
‘The End’ is KCPK’s most compelling video so far, their partnership with Loïc Andrieu perfectly embodied their unique sound and intensely creative nature. With the video set to hold the top spot on many ‘Best Music Video of The Year’ lists, the release is set to cement their status in the international music scene.