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Casino gambling is a major corner of the modern internet. No other industry is quite as good at getting our attention and keeping hold of it. Since human attention is the primary currency of the modern internet, it’s no surprise that developers of lifestyle-oriented apps are learning from the best mobile casino apps in order to keep users engaged and stimulated. Let’s take a closer look at this trend, and the forms that it’s taking.
Increase in gamification
The practice of bringing video-game elements into non-game applications and disciplines has a name: gamification. By incorporating gaming mechanics into leisure apps, we can create the kinds of habit loops that actually lead to a desirable action. For example, if you use a run-tracking application like Strava, you might be presented with digital points for running a certain distance in a given week, or for recording the fastest 1k on your estate.
Casino mechanics appeal to users
For decades, designers of slot machines have understood how to keep us engaged. Play a game, and you’ll be bombarded with stimulation, cued to take action, and presented with a series of random rewards that, over time, will induce you to keep playing.
The same mechanic can help you to form habits elsewhere in life – which is what makes it so useful to developers of lifestyle applications. In fact, the reward that you’re presented with doesn’t need to be financial. The right music, flashing lights, and digital confetti can be just as gratifying.
Technology makes integration easier
Casino games can be embedded fairly easily into a lifestyle application, with the help of a unified system for payment, and advances in AI. The former might help to reduce the friction that comes with signing up for a new service. If an existing one provides the gambling experience you’re looking for, why go through the hassle of signing up for something different?
At the same time, AI can help point us toward new games and other content, while personalising the experience according to our past behaviour and inclinations.
Preference for social connectivity
In a more casual lifestyle app, the social element of the casino experience is often given prominence, at the expense of the actual casino games themselves. On a hybrid platform, things like leader boards and major community events can help to bring players back for more in a way that pure gambling alone might struggle to emulate.