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Rita Ora has been signed by queen of pop Madonna and her daughter Lourdes to be the face of their teen clothing line Material Girl.
After meeting 22-year-old Rita at the Sound For Change concert in London, Madonna felt she was perfect for the role.
“Rita is a talented beauty but what really drew us to her is the confidence she oozes through her music and her unique sense of style.
“On stage or off, in photos or on the street – she’s a magnet! This is what the Material Girl brand is all about!”
The Hot Right Now singer also revealed that she would be thrilled at the opportunity to duet with her idol, Madonna.