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British biggest event on the fashion calendar, London Fashion Week has delighted fans with a refreshing pallet of pastel colours this week.
People’s obsession with social media is constantly evolving and has encouraged fashionistas across the country to keep up to date with their favourite designers and labels via their smart phones and tablets.
But aside from the sartorial offerings on the catwalk, fans have been paying more attention to the famous faces on the front row and what they post online.
Celebrities took to the front row for shows such as Topshop, Ashish and Christopher Kane (and were aptly nicknamed the ‘FROWers’) with their cameras at the ready.
Rather than documenting the shows, they seemed to be more interested in snapping their own outfits on the popular photo app.
The fashion conscious girls of West London reality show Made in Chelsea were among the stars to take to the front row.
Millie Mackintosh shot a photo of herself in an elegant and somewhat risqué Julien Macdonald dress while attending his show this week.
Rosie Fortescue followed in co-star Millie’s footsteps, documenting not only one but four images of her LFW ensembles and kindly informing her dedicated followers where she purchased each item.
A particular favourite was her Charlotte Olympia boots teamed with her leather jacket from high street friendly All Saints.
Continuing with the MIC vibe, notorious ladies’ man Spencer Matthews joined in on the Instagram hype, posting a picture of himself and best mate Jamie Laing looking suave in tailored coats outside one of the events.
Up and coming model Kendall Jenner (of Keeping Up with the Kardashians fame) enjoyed her time at female’s favourite Topshop Unique, and was sure to Instagram a photo of herself sitting next to Vogue’s editor in chief Anna Wintour, a household name in the fashion industry.
The new craze of snapping photos of every aspect of your life is annoying when it’s your next door neighbour showing off what they had for lunch – but when it comes to events such as LFW, it’s the quickest and most effective way of spreading fashion news to non-famous style lovers who can’t afford tickets to the front row.