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The anti-ageing phenomenon is a multi-million pound industry. Endless cosmetic companies offer women products which promise to prevent or reverse wrinkles and imperfections.
Then Ari Seth-Cohen’s Advanced Style came along championing new perceptions about maturing, while promoting elegance and effortless style in men and women aged 60 and over.
Counting his grandmother as his best friend and style icon growing up, New York photographer Cohen has always had a reverence for the spirit of age.
Deciding to go against the stigma surrounding the ageing process, Cohen hoped his blog would inspire people to feel good about their age,
“I started Advanced Style to put older people in the spotlight and to show that creativity, vitality and spirit advance with age.”
Thanks to its endearing nature, Advanced Style has been widely shared on social media sites such as Twitter, Facebook and Tumblr and has even been described as one of the most “inspirational” projects in modern fashion history.
Following the release of the Advanced Style book, editing has recently begun on a documentary of the same name. The film will tell the stories of various stylish women from the blog and show what our elders can teach us about living life to the fullest in a fashionable way.