Mens Fashion Style Uncategorised Womens Fashion
B7active is the Uk’s newest contender in the sportswear market. Offering affordable, hyper-functional and high quality workout gear aimed at women and girls of all ages, sizes and backgrounds.
Underpinning the b7active collection is the drive to instil confidence and motivate women and girls to exercise freely in styles that have been designed with modesty in mind.
Studies show that more than 1 million girls will lose interest in physical activity as teenagers with the fear of being judged and a lack of confidence being the main reasons. Girls are dropping out of school sports at two times the rate of boys past the age of 14.*
Many of today’s sportswear collections feature unforgiving, high-waisted, bum-enhancing leggings and shorts teamed with tiny crop tops, aimed at the body confident. B7active founder and CEO, Bella Netzer, understands that body confidence isn’t something we all possess. She created a collection that means the wearer feels comfortable and empowered to exercise on her own terms whilst not compromising on quality.
As a keen runner and regular gym-goer, Bella is no stranger to the fitness world and has been managing a diet and nutrition business for over 20 years. With a wealth of experience working with hundreds of clients and supporting them on their fitness and nutrition journeys Bella has witnessed the detrimental effect that low body confidence has on motivation and the difficulties this causes for people who want to start exercising.
Bella comments, “The idea for b7active came to me during lockdown. Gyms were closed and anxieties were high and I knew I had to do something to maintain my fitness. I started running outdoors which was way out of my comfort zone. After researching how others felt, I soon realised I wasn’t alone and there was a gap in the market for a new range aimed at people who simply wanted to exercise freely and also feel comfortable.
I knew combining high quality fabrics and modesty was going to be challenging but I found some amazing manufacturers who really understood what I was trying to achieve. A lack of body confidence can be debilitating so I felt compelled to produce a collection that caters for all women and girls because I truly believe everyone should feel included.”
With a surge in sales of the sports skirt during the first year of trading, Bella introduced new lengths, colourways and styles to cater for the demand. A favourite with influencers on social media, the skirt is also emerging as a must-have piece of kit in the walking and hiking world, particularly during the summer months. For those who are working from home regularly, the skirt is the perfect option to take you from the gym straight to your desk.
Weightless sports skirt – Made with super-lightweight, non-transparent mesh technical material, with a soft, seamless, flattering wide waistband. The skirt can be easily rolled-over to shorten or lengthen and the soft waistband means it can be worn on the hips or nestled into the waist – whatever feels the most comfortable. £45.00
The sports t-shirt – With its flattering 3/4 or full-length sleeves, this lightweight t-shirt is a workout wardrobe essential, the perfect piece for all year round exercise. The temperature controlling fabric draws the sweat away from the body, keeping you dry and eliminating unwanted sweat patches. The t-shirt features the b7active signature neon piping with reflective logo detailing for added visibility. Also available is a silky fit version in soft coral blush or light pebble grey, perfect for layering in Winter and lightweight enough for warmer months. Prices from £30.00
Fit & Free Leggings – Lightweight, super-technical ‘second-skin’ leggings with compression technology to increase blood and oxygen flow to the leg muscles, helping to prevent cramping and maintaining muscle efficiency. With the 4-way stretch fabric, these leggings are squat proof and the continuous drawcord keeps them in place whilst running. The handy side pocket is perfect for a phone or keys. £49.00
The sleek hoodie – With its cotton-soft, breathable 4-way stretch fabric, the sleek hoodie is ideal for when you need an additional layer. Keeping cold hands warm and unrestricted with thumbholes and fold-over mitten sleeves and the zip pockets keep your keys or phone secure. £59.00
Since the launch of the brand’s website in 2020, the collection has grown from eleven to over twenty-five styles in the current range. B7active is set to shake-up the modest sportswear market with its inclusive and empowering brand values, clever designs, high quality technical fabrics and affordable prices.