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Freeze Liverpool have announced a new project to work in tandem of their successful club promotions events which will focus solely on live music.
After spending seven years as experts in reclaiming the most unthinkable of locations as club spaces, Cathedrals, disused mine shafts and nineteenth century music halls among them, they will be bringing the same high calibre values and production to the realm of live music with a series of shows this year which will be announced in the upcoming weeks.
Dubbed Freeze A-live, it’s a move that promises even more development on their burgeoning reputation and a move that will see them tackle larger events than any they’ve done previously.
It will also see them look further afield than their current North West base for a national focus, with promoter Rob Casson describing the move as the perfect development within the brand, adding:
“Freeze has quickly become very much about the location, and we’ve managed to prove to people that we can put on great events in the most unlikely of places and that translates well to live music.
“The people we are putting on will have an electronic flavour whilst the shows will still be very focused on the visual element, our roots will always be in that, but we wanted to bring a different audience to these amazing environments. And on a much bigger scale.
“You’ll get what you always get, and continue to get, with Freeze, top quality sound and production, it’ll just be more about bands and singers as opposed to DJs in this department. We’ve already got some deals in place and rest assured this will be even more eye-popping as anything we’ve done in the previous few years.”
The company will be separate to their electronic events arm but grounded in the same principles, existing side by side with it.
This summer has already seen them announce two shows in St Luke’s Church, known affectionately to the people of Liverpool as the bombed out church after it survived in part the second world’s war savage attack on the city, and a return to St Georges Hall.