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Those Pinball Wizard’s of rock’n’roll The Who have posted a new video online for one of their best loved tracks, the classic Quadrophenia single ‘5.15’.
All this to celebrate the release of their new multiple disc package Quadrophenia, The Director’s Cut, which sees them join the likes of U2, The Rolling Stones, The Beach Boys and Leonard Cohen in releasing retrospective takes on their greatest albums.
The days of Roger Daltrey and Pete Townsend lashing Tele’s out of hotel windows are long gone, and their amplifiers may be safe from stab attacks from Pete’s unruly guitar, but that doesn’t take away from the fact that this band were once the trendsetters of Rock.
This video harks back to a time when the band were electric, dangerous, and in their pomp, painting the four original members in their youth on the same canvas.
To many a loyal fan, Quadrophenia is arguably their best album, and was the second of Pete Townsend’s Rock Operas, which followed their most famous release, Tommy.
The new video, made in collaboration with Talenthouse, is the product of an open invitation that was launched last November to animators, filmmakers and The Who’s fans to submit their own video for one of bands most famous songs.
The winning video, picked from many strong submissions was directed by Jeff Rodenberg from Minnesota whose video reflected early 1960’s ‘Mod Culture’.
It shows an artist painting a vivid skull, before turning that into a portrait of the four original members of The Who: Roger Daltrey, Pete Townsend, John Entwistle, and Keith Moon.
Mr Rodenberg was awarded $2000 in prize money, a Fender guitar signed by Pete Townshend and Quadrophenia: ‘The Director’s Cut’ Boxset, whilst four runners-up were all awarded $250 each. Not a bad haul.
Watch the official winning video of ‘5.15’ in the sidebar.
Or visit The Who’s web site www.thewho.com and www.facebook.com/thewho
Quadrophenia: ‘The Director’s Cut’ Boxset is out now via Universal Music Catalogue.
Words by Martin Higgins, at www.mhfreelance.co.uk