Jack White has set an new record for fastest record release with his new EP ‘Lazaretto.’
Under his record label, Third Man, Jack White recorded ‘Lazaretto ‘and a cover of Elvis Presley’s song ‘Power of My Love’ before sending the master vinyl to Nashville’s United Record Pressing to be finalised.
They then brought back to sell to excited fans waiting outside the recording studio which was sold through the morning and into the afternoon.
The official YouTube page for Third Man Records released a recap video of the day in which Jack managed to get the record from recording studio to fans in just under four hours.
The video shows fans queuing up from the early hours of the morning before being shuffled into a recording studio where they witnessed both tracks being recorded.
‘Everybody here today is a piece of history!’ A member of Third Man records shouts to the excited crowds.
The songs were recorded behind the scenes using the studios state of the arts technology which allows songs to be recorded straight to acetate, making the process a lot quicker.
Jack stayed around to play a couple more songs to the crowd before heading behind the scenes to oversee the creation of his record.
‘The record is on it’s way.’
The record was quickly transported to the presser before being brought back and sold to the lucky fans who had been a part of the recording, there is footage of Jack selling some of the records to fans too, making the day even more unforgettable.
Only a few of these record breaking e.ps were made on that day, but Jack’s full E.P, Lazaretto, will be released on June 10th.
Watch the video here to find out how Jack and his team at Third Man beat the world record.