Backstage at Fusion Festival 2017 for their 5th anniversary celebrations

Posted on 5 September 2017
By Ellie Gregory
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Last weekend saw Liverpool’s Fusion Festival celebrate its fifth anniversary in style, with the likes of Little Mix, Take That, Jax Jones and Anne-Marie performing to thousands of spectators.

But behind the scenes in the Production Village, Purple Revolver had the chance to have a real insight into the lives of these glamorous artists…

Opposite the Artist’s Village, which featured a pop-up pub and swanky places to hang out, a giant tent housed gifting stores from clothing, to interior design, to even personal Christmas Tree decorating.

Speaking inside the Artists’ Lounge to Lilian at Trevor Paris Jewellers, she pointed out some of the gifts she gave out to the artists that weekend.

BRIT Award winners, Little Mix, were in complete adoration with Trevor Paris’ ‘Birthstone Bracelet’.

Lilian said: “Yes, they loved this one, and Perrie wanted to keep it on but couldn’t wear it on stage for her performance.

“The bracelet is a solid silver bangle, with 12 interchangeable charms of 12 different colours for 12 birthstones.”

Connor from The Vamps picked up a diamond skull bracelet from the store too, whilst Jax Jones received a gift of a black bracelet with a diamond charm, and chart topper Raye picked up a chunky sparkly pair of earrings.

Speaking to Jax Jones backstage at Fusion Festival, he hinted how he would like to maybe establish his own fashion chain…

Jax said: “I want to be an enigma, like Andy Warhol with the soup can idea—he’s inspiration.

“But I also want to get a cereal pendant chain to wear on my neck!”

Aside from glistening jewellery up for grabs, the artists were also treated by Liverpool’s own UrbanCalm to a complimentary hot and cold massage with the world’s first self-heating massage tool, the ’Lava Shell’ and clothing from Glasgow-born Forty Clothing who are hoping to set up their next store in Liverpool.

Harry Miller, Founder of Forty Clothing, spoke to Purple Revolver about his special design which Connor from The Vamps picked up during his shopping spree.

“It was actually designed by my 3 year old son, Bryce, the little monster.

“It’s inquisitive, which allows us to engage with our customers as it makes people question what’s on the shirt.”

So, that is a sneak peak into the life of artists backstage at Fusion Festival.