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The year is 2015. There are basically computers on our wrists, there are shoes that tie themselves, you can pretty much print food, and movie sequels and remakes are are conquering movie screens worldwide. And now… there’s Pepsi Perfect, the soft drink of choice in Back to the Future II.
Pepsi are releasing the fictional drink in the real world with a rebrand starting October 21st 2015 in the USA, the day Marty arrives in the future in the huge cult hit movie.
Pepsi Perfect will be limited edition, only 6,500 will be made. It’ll have a hefty price on it though, costing $20.15 (see what they did there?) (that equates to £13.31 here in the UK)
“Fans have always been a little bit crazy about it,” Lou Arbetter PepsiCo’s senior director of marketing told USA Today in an announcement. “We’re fans of this popular trilogy, and just generally, if you work at Pepsi you’re fans of pop culture.
The brand has made its mark in pop culture frankly since Michael Jackson moonwalked. We’ve been dancing in and around pop culture for a while, so we took this as another opportunity to have a little bit of fun.”
1,500 of the Pepsi Perfect bottles will be at New York Comic Con, and fans dressed as Marty McFly can get it for free. Queue your last second Cosplay.
Sadly there’s no UK launch planned at present, I suppose we’ll have jump in our time machines for that one!