Cunard created celebratory cocktail in collaboration with exclusive Liverpool bar 81 LTD for World Gin Day

Posted on 18 June 2015
By Daniel La
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To celebrate World Gin Day, Cunard gathered a crew of gin lovers from around the world to mark their 175th anniversary in style by unveiling a brand new gin based cocktail inspired by the company’s iconic Transatlantic Crossing.

The new cocktail featured Liverpool Gin, as the acclaimed, premium organic spirit made its debut on board Cunard’s three Queens.

Devised by award winning Liverpudlian bar tender, Joe Wild, the new cocktail ‘A Transatlantic Love Affair’ takes inspiration from Cunard’s spiritual home, Liverpool and the role the company has always played in connecting both sides of the Atlantic – a role that Cunard proudly continues today, offering the only scheduled transatlantic crossing on board the flagship Queen Mary 2.

The 27-year-old who works at one of Liverpool’s most exclusive bars, 81 LTD explained his inspiration behind his choice of ingredients and his delight at being chosen to create this special cocktail during Cunard’s 175th anniversary year:

“As soon as I was asked I knew immediately that Cunard, and Liverpool’s rich history would dictate the ingredients for this very special cocktail. From the lime, inspired by Lime Street Station in Liverpool to the Bourbon mist, which perfumes the drink so guests can literally smell America on the horizon.

“Being able to use locally sourced ingredient like Liverpool Gin, simply consolidates the flavours and creates a truly unmistakable drink that guests will be able to enjoy during this very special year and beyond. In short, it’s absolutely delicious!”

Liverpool Gin is a premium organic product made from scratch using only pure certified organic botanicals, producing a highly distinctive, aromatic drink. As well as a key ingredient in the anniversary cocktail, the spirit is available to enjoy in its own right on board the Cunard fleet. On Saturday 4th July Liverpool will once again provide the perfect backdrop for Cunard celebrations as Queen Mary 2 will set sail for New York from the banks of the Mersey, re-enacting the very first ever Transatlantic Crossing as guests enjoy the new premium cocktail.

Angus Struthers, Cunard’s Marketing Director, said “As Cunard celebrates its immensely rich 175 year history; we continue to seek new ways to enhance our guest experience. Luckily we had to look no further than our spiritual home in this special year to bring to our guests this highly acclaimed new premium Liverpool Gin based cocktail. Thanks to the exceptional talent of Joe Wild, we believe his expertise; together we’ve created a truly special cocktail for all our guests to enjoy.”

Guests travelling with Cunard will be able to enjoy their very own Transatlantic Love Affair cocktail and Liverpool Gin in the impressive observational cocktail bar, the Commodore Club. This unique venue on board each Cunard Queen offers spectacular panoramic forward views and a sophisticated ambience as guests gather to enjoy pre-dinner cocktails, canapés and live piano music every evening.

The Transatlantic Love Affair will be available on board Queen Mary 2 from Saturday 4 July, onboard Queen Elizabeth on 14 July and Queen Victoria from 19 July.