Superdrug releases first music track sex aid to help couples get athletic in the bedroom

Posted on 28 January 2015
By Carlton Whitfield
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The health benefits of a healthy sex life have often been championed in recent years, but now it appears that jumping into bed with your partner can help you lose weight and is surely more fun than pounding the pavement with winter jogging sessions.

The launch of the world’s first-ever ‘sexercise’ music track can help you do just that as it’s designed to sync perfectly with calorie-burning sex sessions and encourage couples to work up a sweat between the sheets.

New research has emerged supporting the idea that couples should count love-making as ‘moderate exercise’ and leading health and beauty retailer Superdrug commissioned the unique 23 minute track as a way to help them improve their fitness.

UK couples have sex an average of 1.88 times per week and a survey found that 80 per cent said they are prepared to change their usual sexual routine if it would help them keep fit or lose weight, it seems the track may deliver what they’re after.

But it’s not just the physical benefits of sex which should be championed as, of those polled, 78 per cent of Brits said they felt more body confident after having good sex too.

The new track was created by a team of fitness experts who first developed a carefully choreographed sex routine to ensure optimum calorie burn and get the best bedroom workout.

Then music producers analysed the sexual habits of 2,000 British couples to produce a continuous 22 min 48s sexercise track that compliments the average length of a UK sex session and encourages couples to pace their love-making movements to the changing beat of the music.

Starting with a sparkling chip tune intro at 90 beats per minute (bpm), which sets the tone of what’s to come, the steady 110bpm build, to the exploding, big bass crescendo at 130bpm and then the sudden drop to a 100bpm dreamscape to finish, the track perfectly times the ultimate sexercise workout.

Incorporating stretching; warm-up; low, moderate and high intensity exercise and cool-down. And, with the average man burning 101kCal and women using 69kCal per average sex session, it’s certainly a lot more fun than pounding the treadmill at the gym.

Caris Newson, Superdrug Head of Retail Health said: “The many health benefits of sex have been well documented, from beating stress to relieving pain.

“But we should of course, look at the benefits of sex as a form of aerobic exercise. We commissioned this track as a fun way to show the health benefits an energetic love making session can have.

“It’s an easy way for couples to incorporate exercise in to their daily routine, but just remember to always practice safe sex.

“Whether it’s advice on sexual health, family planning or weight management our in-store and online healthcare experts at Superdrug are available to offer free advice to help customers with their healthcare goals in 2015.”

Dr Pixie McKenna, brand ambassador for Superdrug boosted the idea of sex becoming part of your exercise regime.

She said: “I think it’s a fabulous way to incorporate exercise in to your daily routine and I’d love to hear from couples who have tried it out.

“I recommend people aim for half an hour of exercise every day and sex can definitely play a part in this along with getting off the bus a stop early or taking the stairs instead of the lift. It needn’t all be hours spent sweating down the gym for it to be effective.”

As well as being available to stream free from Spotify, the new sexercise track can be downloaded free from Superdrug Online Doctor.