Front Row at Milan: Men’s Fashion Week

Posted on 27 June 2012
By Amber Tan
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In the face of recession the Italian factories power through and continue to produce the world’s swankiest men’s ready-to-wear clothes.

The Milan Men’s Fashion Week showcased the latest men’s collections from Moschino, Versace and Prada, which will go on sale for the Summer of 2013.

Modelled on a high-rolling Chinese tourist in America, socks and sandals featured through-out.

Moschino went all Andy Warhol, with pop art-inspired Coca-Cola and Budweiser prints. Really? The best thing about Budweiser lager was its 2006 advert with the frogs croaking Bud-wei-ser directed by Gore Verbinski of the Pirates of the Caribbean movies and sinking free Buds at Busch Gardens, Tampa on family vacations in Florida. Real men wouldn’t be seen dead with the Bud logo emblazoned on their shirts, unless they’re going for a pop-art Homer Simpson pastiche.

Versace steered the men in the right sartorial direction with its medieval knee-high Gladiator sandals juxtaposed with candy colours and budgie-smuggler pants, harking back to the New 90s Man who wasn’t afraid to look after himself (through using cosmetics and pumping iron) and the global phenomenon of Calvin Klein’s unisex fragrance cK One during the sweltering Summer of 1994.

Dolce & Gabbana used real-life Sicilians instead of models, perhaps after seeking inspiration from Vincenzo Coccotti in True Romance.

Prada bigged up the Chinese imperialist look that looks good in any season, anywhere, sending its boys down the runway wearing fur coats and string vests.