Baracuta Clothing celebrates football casual sub-culture with 2013 brand re-launch

Posted on 20 June 2012
By Camilla McNatty
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Iconic British heritage brand Baracuta were the originators of the infamous Harrington jacket and have unleashed a stylish video ahead of their 75th anniversary.

Produced in collaboration with The Rig Out, the short look-book focuses on British traditions and influential sub-cultures which have paved the way for the brand and cemented their instantly recognisable style.

The Made in England video was directed by Anthony Crook and features Jubilee style bunting and shots of London’s Portobello Road in full party mode, capturing the core heritage essence of the brand.

The original G9 Harrington Jacket was created in 1937 and has become an English fashion statement and packs a punch as powerful as a pair of Dr Martens boots or a Fred Perry polo shirt.

The brand has featured numerous collaborations, most recently with British Millerain and Brit-pop band Oasis and has benefitted from its league of legends such as Elvis Presley, Frank Sinatra and Steve McQueen who made the Harrington their own.

The video also serves as a platform for the brand’s re-launch in 2013, following its recent change in ownership by world famous heritage group WP Lavori, which has the worldwide license for giants Woolrich Woolen Mills, John Rich & Bros, Woolrich Penn-Rich, Avoncelli knitwear, BD Baggies and are the Italian distributors of Barbour and Blundstone – a stellar line-up.

The 2013 re-launch of the Baracuta brand promises to honour its strong English influences within the collection and will also feature a luxury range designed by Kenichi Kusano, ex-creative director of the famous Japanese store Beams.